When was the last time you saw a billboard, magazine ad, pop-up, or commercial that told you to "deny yourself"?
OK, well, how about TV personalities, celebrities, government officials, policy-makers, professors, and other intellectuals? Who is saying, "Deny yourself"?
… crickets …
We live in a society where the media tells us, "Indulge yourself," and voices from the podium declare, "Affirm yourself."
Yet, 2,000+ years ago, Jesus Christ told His disciples and followers, "Deny yourselves."